THE BRIEF: The Short List is a new brand focusing on sharing local businesses, recommendations and events for ex-pat families in Dubai. They wanted a logo that was sophisticated and cool, with fashion and beauty vibes. They wanted a beautiful font that could represent the brand, and elements like stars or bullet points to feature their main goal of the business.
THE RESULT: The most chic font takes center stage, the alignment of the words hints and the recommendation lists and the star in the O is perfect for the businesses they feature and is a unique stand-along element for social media profiles or favicons. Finally, the unique color palette feels welcoming, fun and youthful.
