THE BRIEF: Create a minimalist logo for a therapist with an overall calming feel and a sublte nod to nature to reflect the last name “woods”.

THE RESULT: We went with a minimalist approach, focusing on a beautiful font, a calming and natural color palette and a few simple variations on the primary logo for consistent branding throughout her materials. The graphic details were inspired by her last name of woods and a feeling of flow, calm and healing in nature.