THE BRIEF: This caterer turned event producer was ready to step up her brand. She wanted something sophisticated and classic with country club vibes. She asked for the new brand to nod to her old brand and have a lux and high end feel.
THE RESULT: We found a font with sophisticated lines and designed a custom swoosh to bridge the G and A, giving the design a feeling of connectedness. We hand-drew a pomegranate branch, which was a cleaner interpretation of her previous wreath style logo. We then made lots of fun and unique iterations of the logo, including a beautiful UO monogram and unique emblem-style lock-ups.
