Sara came to us wanting a branding suite that was playful and fun, child-like without being to childish and that spoke to her growing business as a designer of custom play spaces. We played with lots of different directions, but she ultimately fell in love with this design that incorporated hand-drawn circles for the O’s (hand-drawn by my own kids!), with organic shapes, squiggles and stars. Inspired by the wonder in her name and the wonder that is play, we created a crown shape that also incorporates the W from Wonder as an emblem she could use throughout her branding.