THE BRIEF: Create a branding suite for an event planner. The logo should feel chic enough to fit in among wedding planners but also fun enough to serve customers looking for other celebrations like birthday parties.

THE RESULT: We played with the shape of the text to feel like confetti floating through the air, then created custom confetti patterns in the brand’s color palette. We created an emblem inspired by a set table with centerpieces that reflect the wavy shape in the font. The resulting brand will connect with brides and other events alike.