THE BRIEF: Create a fun and vibrant brand suite for a groomer with a cool retro vibe.

THE RESULT: We created a font-based primary logo, letting the tails on the text almost feel like animal tails. We leaned in to the retro vibes with the color palette. We then used the name’s reference of the dog days of summer to inspire the adorable sun graphic that is a fun stand-along piece that would work anywhere from social media to wall decor to stickers and swag.