THE BRIEF: Create a country chic branding suite for a western-style boutique, with calligraphy details and emblems that could be used on bags and tags in the store.

THE RESULT: The handwritten calligraphy is the here for the logo, making for a chic and classic look. The font paired with the logo added the perfect rustic touch for the country vibes. The illustrated dessert florals and hat made for the perfect graphic details to drive home the company’s style. Finally, the emblems and monograms provided for lots of different ways to include their brand.